Monthly Archives: August 2016

Making messages that are understandable and noticeable

I’m fascinated by why it is that some people notice and understand messages and other people miss them. Yesterday, a new customer walked into my shop and ordered a coffee and some breakfast. After placing his order, he quietly offered me some feedback about our signage: ‘I’ve been working over the road for several weeks, […]

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Text over faces = graffiti

Anyone who works in any aspect of communication knows that words and pictures work well together. But working well together is not the same as working well on top of each other. Why would the designer of the Brisbane Writers Festival program graffiti over the faces of the presenters? The result is unrecognisable faces and […]

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