Plain and Simple Judy

Break at your own risk: Genre conventions and why we need them

My attention has been side-tracked recently by two real estate signs that break conventions. Both left me wondering what the agency was trying to achieve. Are they clever attention grabbers or misguided mistakes? The Watch this Space sign featured outside a neighbour’s house for almost two weeks. Each time I passed Watch this Space, I […]

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Skills and experience rejected by an algorithm

Today I’m feeling the crushing weight of rejection. And I’m reasonably confident that the rejection was delivered by an algorithm. I recently decided that the time was right for me to register for a freelance job website. A colleague had suggested that it would be a good way for me to smooth out the ebbs […]

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Why I signed up to PlainLanguagePro

Like most people in business, I get a seemingly endless trail of messages from people offering to save me money, make me more money, improve my skills, create new networks, re-energise my life, sell me something I can’t live without, help me find happiness, help me work smarter, or help me find my inner core. […]

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Give this lid some coffee!

Simple coffee promotion creates both success and environmental concerns I’ve got a little café that needs to grow. It’s in the ‘burbs of Brisbane, and I need to persuade our near neighbours to buy their coffee from me rather than from someone else. Letterbox dropping is the cheapest and most obvious promotion: letterboxing costs more […]

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Going public about business difficulties

Small business is tough. Keeping the doors open can be a challenge, and it’s one that I’ve been feeling acutely in recent weeks. My tendency to frame issues through a communication lens leads me to see business difficulties in terms of the communication challenge presented. When it comes to communicating business difficulties, here are some […]

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