Plain and Simple Judy

Give this lid some coffee!

Simple coffee promotion creates both success and environmental concerns I’ve got a little café that needs to grow. It’s in the ‘burbs of Brisbane, and I need to persuade our near neighbours to buy their coffee from me rather than from someone else. Letterbox dropping is the cheapest and most obvious promotion: letterboxing costs more […]

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Going public about business difficulties

Small business is tough. Keeping the doors open can be a challenge, and it’s one that I’ve been feeling acutely in recent weeks. My tendency to frame issues through a communication lens leads me to see business difficulties in terms of the communication challenge presented. When it comes to communicating business difficulties, here are some […]

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Competitors and social media: Do you share or block?

I’m increasingly interested in the communication that occurs between competitors. We live in an age of mass public communication, with most businesses doing everything they can to be heard loudly and frequently. It’s common business practice to monitor competitors’ activities and keep track of their public communication. But how does that apply in the context […]

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To apostrophise or not to apostrophise?

Most of the time, deciding whether to use a possessive apostrophe is pretty easy. If the concept demonstrates some possession (i.e., you can turn it around and include ‘of’ or ‘belonging to’), then a possessive apostrophe is needed. Boys’ books? The books belonging to the boys. Easy. But I often get asked how to decide […]

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The dangers of email

The dangers of email are familiar, yet under-appreciated. Most of us live with those dangers every day and, for some of us, they’re achingly real: It’s easy to get the tone wrong, and come across as angry, judgemental, condescending or inconsiderate It’s easy to forget social niceties and send an unintended insult It’s easy to […]

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