Alienating an audience: The risk of a ‘me’ focus

I attended a function last night where a speaker alienated a large group of the audience It got me thinking about the way that the focus of a message can make or break a communicator's connection with the people they want to reachIt comes down to a simple question: is this communication about me (and what I want to say to you), or is it about you (and what you would like to hear)Last night's function was a school concert, and the speaker in question was a spokesperson for the church where the...

Read more