Monthly Archives: February 2013

Meet reader expectations to reduce mistakes

Here’s an example of how my assumptions as a reader led to me getting a message back-to-front. My family and I went to the Wet n Wild water slide park a few days ago. We had been there for several hours before I realised that I was reading the map incorrectly, and this was encouraging […]

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More on confusing technology

This week I’ve encountered yet another situation when technology seems to get in the way and complicate communication, rather than making things more simple. I’ve come away with a real sense that the technology interface is being used because it can be, not because it’s useful. This story is about the renewal of my business […]

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