Monthly Archives: August 2012

Euphemism at the shops … we can’t talk about price increases

There was a lovely little sign at my local supermarket yesterday … wish I’d had the sense to photograph it. It was next to the price tag for tomatoes, and went something like this: Due to unseasonably dry weather in the growing regions, tomatoes are in short supply. This has caused prices to firm. We […]

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Creating intrigue to capture attention

Sometimes it makes sense to intrigue an audience. A cover that’s a bit cryptic and says ‘can you guess what I’m about?’ might be just what’s needed to persuade the audience to take notice – particularly in a cluttered environment when audiences don’t know that you have something interesting to say. But intrigue only works […]

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