Monthly Archives: June 2012

‘Whom’ – downtrodden & forgotten

I think it’s time to start a campaign to save ‘whom’. Either that, or I’m going to have to get over my tendency to correct the mistakes that I notice. I’m constantly muttering ‘it’s whom’ to the radio, tv, newspaper, whatever magazine or book I’m reading, and presenters at  events. The real problem for me […]

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Help customers avoid mistakes and build brand loyalty

Last week I made a mistake in an online ordering system that resulted in my grandmother receiving her 97th birthday present 4 days late. Trouble all round. It was a fairly typical mix-up: The package wasn’t delivered; I thought that the company had made an error, so I complained; I was told that, actually, the […]

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