Monthly Archives: April 2012

Writing for an international audience

People who write for an international audience need to be particularly careful about who will be reading their messages and where those people are located. I’m often frustrated by emails that promote interesting workshops and events, but fail to clearly state where those events will be held. Typically, they’re in a different part of the […]

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Powerful examples and stories

Have you ever noticed the way that examples and stories can add power to a message? Examples and stories make abstract concepts concrete.They grab attention, encourage readers/listeners to get caught up in the content, and make messages seem real and relevant. They’re also highly memorable. In their short paper ‘Making your presentation stick’, Chip and […]

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And & But as sentence starters

The other day my 9-year-old son looked up from his book and said: ‘Ms M says that you’re not allowed to start sentences with ‘and’ and ‘but’. So why do they start sentences with ‘and’ and ‘but’ in every book that I read?’ What a fabulous thing for him to notice. And it started the […]

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