Emails that get opened (and read)

There are a few basic rules of email that most professional communicators can recite at the drop of a hat Things like:Clear subject line Most important information first Relevant to the reader Simple and easy to read Conversational tone Now, I recognise that nobody is perfect and it's only too easy to make mistakes But I was astonished by the email I received recently from an international professional communication association It was confusing, the main message was buried, and I...

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