Monthly Archives: March 2015

Email conventions: Getting the timing right

Email might be indispensable to business, but we don’t have good conventions about its timing. Email writing has become fairly standardised, and most people seem to understand its conventions. These include: it’s a good idea to start with some type of salutation; CAPITALS = SHOUTING; it’s easy to give unintended offense; it’s wise to think […]

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Choosing between ‘I’ and ‘me’

The choice between ‘I’ and ‘me’ causes a lot of grief. Of all the issues that I discuss in writing workshops, it’s near the top of the list of things that cause confusion. It definitely tops the list of issues that people get wrong when they’re absolutely convinced they’re right! Last week I enjoyed listening to Michael […]

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Note to entrepreneurs: ‘educator’ and ‘community’ are not parallel

Parallelism is one of those delicious concepts that help to mark professional writers from amateurs. It’s a writing tool that professional writers notice and hunt for, but which readers rarely see. It’s part of the invisibility of good writing. An editor can improve parallelism and receive almost instant praise from a client: ‘I don’t know […]

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Anticipate audience expectations

The idea that communicators need to anticipate and meet the expectations of their audiences isn’t new. Communication has conventional forms and, by following the conventions and meeting audience expectations, communicators can minimise errors and increase accuracy. Audiences learn the ‘communication script’ that is relevant for situations, and expect that script to be followed.  This seems […]

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Self-publish to your heart’s content, but please pay a proof-reader

We’re all publishers today. Nearly every service provider is in the business of creating content and self-publishing as a way to lift their profile. The rush to publish creates clutter, and for many readers triggers what Wurman aptly names ‘information anxiety’. With so much information available, how do readers choose content with value? And how […]

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