Yearly Archives: 2014

Alienating an audience: The risk of a ‘me’ focus

I attended a function last night where a speaker alienated a large group of the audience. It got me thinking about the way that the focus of a message can make or break a communicator’s connection with the people they want to reach. It comes down to a simple question: is this communication about me […]

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Infographics as part of journalism

I’m currently enjoying browsing through ‘The Best American Infographics 2014’, introduced by Nate Silver (Mariner Books). I’m appreciating the way that each artist has put together information in an accessible and quickly understandable way. Many of the infographics are about topics that wouldn’t normally capture my attention, but put together in this volume they’re captivating […]

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Text and design need to work together

It’s one of the most common bits of advice for writers and designers: make sure that the writer’s words and the designer’s design work well together. Writers/editors and graphic designers can’t work in isolation from each other. They need to collaborate to ensure that the writer’s words make sense with the designer’s layout. This particularly […]

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Writing believable marketing copy

Have you ever stopped to question what makes for believable marketing copy? Are you conscious that, as a writer, you use particular strategies to make your copy believable? And, as a reader, do you notice that some organisations produce more believable copy that others? It’s one thing to spin a great sales pitch about your […]

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Learning how to write with confidence

I’ve been thinking lately about the process of learning how to write. I’m particularly interested in how people learn to write workplace documents. In workplaces, I frequently encounter a type of ‘learned helplesness’ – where people don’t know how to go about writing, don’t feel confident in their writing abilities, and don’t feel that they can learn […]

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