Monthly Archives: February 2012

Screen reading vs. print reading

I’ve been doing some research recently about reading from screens – and particularly about whether reading from screens is more difficult than reading from paper. Plenty of people argue that screen reading is more difficult than paper reading, but I haven’t found much evidence to support their claims. The discussions that I’m coming across suggest […]

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Ethical issues in commercial research

I’ve been doing the rounds of car yards lately. One sign at a car yard took me by surprise, and got me thinking about the ethical standards relevant for commercial research. The car yard displayed a copy of the customer-satisfaction survey I would receive if I purchased a new car from them. And next to […]

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The power of pronouns

I’ve just finished a fabulous book called ‘The secret life of pronouns: What our words say about us’ by James Pennebaker. It’s a fascinating look at how the structural words in our language (pronouns, articles, prepositions, and so on) reveal a lot about the way we think and connect with others. We don’t even notice […]

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Involving listeners in a presentation

Presenters often use techniques that are intended to involve listeners in their presentation – including things like asking questions, encouraging listeners to talk about an issue to the person sitting next to them, or asking for a show of hands about listeners’ opinions. Some presenters use these techniques successfully but, at times, they seem to […]

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